Thoughtful by design.
Studio Smith was founded on the belief that physical products deserve the same level of creative and strategic attention as every other aspect of a brand. Our experience spans luxury hospitality, aviation, retail and lifestyle, partnering with organisations that value craftsmanship, detail and long-term relationships. We are naturally curious. We listen before we design, question before we create and believe that the simplest solution is often the most enduring.
CO FOUNDERS
Fenella Smith is Co-Founder and Creative Director of Fenella Smith, an established design house recognised for its distinctive patterns, considered use of colour and attention to detail.
With a deep expertise in pattern-led design, Fenella creates prints that balance creativity with functionality, translating intricate motifs into beautifully crafted, commercially successful products. Her work combines thoughtful composition, storytelling and a refined understanding of form, function and finish.
Throughout her career, Fenella has collaborated with leading brands and institutions including WWF, Fortnum & Mason, Heal’s, Guide Dogs, National Trust, Virgin Atlantic and Dorchester Collection.
Inspired by nature, travel and everyday life, her designs feel both contemporary and timeless. With sustainability and longevity at the heart of her approach, Fenella continues to create thoughtful, enduring designs where pattern and product work in harmony.
Simon Smith is Co-Founder of farans, a design leader and brand strategist with extensive experience across global retail, hospitality, travel and lifestyle brands.
With a strong background in creative strategy and commercial leadership, Simon combines expertise in brand development, customer experience and product innovation. His career includes senior roles at Telefónica, The Hut Group (THG), Arcadia Group and Ogilvy, alongside leading internationally renowned design agency 8inc.
Throughout his career, Simon has worked with some of the world’s most recognised brands, including Apple, Nike, IKEA, H&M, Mercedes-Benz, McLaren, Land Rover, Jumeirah, Hilton, Virgin Atlantic and Virgin Galactic.
Today, Simon brings this global experience to farans, combining strategic thinking, storytelling and design innovation to create distinctive, commercially relevant products and experiences. His approach balances creativity with functionality, helping brands build meaningful connections through thoughtful, enduring design.
It’s not just what you sell or say that stands you apart, it’s how you make people feel. We use our consumer experience and expertise in product design to partner with like minded production partners and collaborators to design joyful and sustainably produced high quality gifts and accessories.
Co Designed Collections in partnership with our brands.
Curated and personalised gift sets.
End to End design and supply products to market.
Let's create something worth keeping.